• General Prospecting

• Looking for Buyers

• Looking for Listings

• Farming Subdivisions

• Low Interest Rates

• After Personal Visit

• Looking for a Particular Home

• For Sale by Owners

• Assumable Loans

• Expired Listings

• Introducing New Neighbors

• Builders

• Developers

• Low Interest Rates

• During Buying Season

• Numerous Follow-up Letters

• Ad Calls

• Sign Calls

• Home Buyers Seminar

• Tax Advantages

• Introducing New Subdivisions

• Out-of-Towners

• Brides & Grooms

• Parents of University Students

• New Agent

• Agent Promotion

• Part-time Converting to Full-time

• Personnel Managers

• Offering to be a Speaker

 

25 Letters to Follow-up with Buyers & Sellers

• After Contract

• Prior to Closing

• After Closing

• Monthly Follow-up

• Holidays

• Property Tax

• Water Bill

• Mortgage Prepayment

• Low Interest Rates

 

18 Letters for Servicing Listings

• Thank You

• After First Ad

• Reporting Activity

• Builders & Developers

• Open House

• Other Real Estate Agents

• Price Adjustments

• Selling Agent

 

12 Recruiting Letters

• New Agents

• Experienced Agents

• Teachers & Other Professionals

• From a Large Company

• From a Small Company

 

25 Sales Management Letters

• Suggestions for Increasing Listings

• Previewing

• Praise for Agent

• News Release

• Collecting Commission

• Recommending Agent

• Collecting from Departing Agent

• Responding to Complaints

• Release from Contract

• Disbursing Earnest Money

• Letters of Apology

• Public Relations